Social media is more than pictures and hashtags, it's a strategic marketing channel where every post can turn casual scrollers into future guests via organic social, paid social advertising, and influencer marketing. Common pitfalls, like relying too heavily on AI or treating your Instagram like a bulletin board should be avoided. An adept team can turn social media into a revenue generating platform in its own right.

F&B is an undeniable cornerstone of the hospitality industry, but all too often it's feast or famine. When operations and marketing work together effectively, F&B can make significant contributions both to the guest experience and to revenue generation. Harnessing the latest trends on both the ops side and the marketing side, including AI, will surprise and delight guests, even before they set foot in your restaurant.

When it comes to hotel marketing trends of 2024, we’re leaving a lot behind in 2023 (including 30 hashtags) and welcoming 2024 with omni-channel campaigns that are easy to read, digest, save, and share.

Join us in congratulating Brittni Cooper on her new role as Creative Director.